Tools and concept
Concept — “aesthetics of intrigue”. Each publication created an atmosphere of anticipation, showing only fragments of interiors, details and hints of a future discovery.
The client came to us with a task promote a premium hotel in Uzhgorod from scratch. The main goal is to create a brand that the whole city will talk about before opening, create intrigue, cause expectations and ensure booking of rooms and tables right from the first days of work.
Developed SMM Strategyto launch a brand from scratch.
Formed tono de voz: exquisite, inspired, intriguing.
Created rubric and content planthat gradually revealed the atmosphere of the hotel, but did not show all the details.
Implemented a campaign with intrigue: “White Hills Hotel is something new for Uzhgorod”, thanks to which the whole city was waiting for the opening.
Held photo and video shootingthat gradually introduced the architecture, interiors and territory.
Built from the beginning visual identity of the account: premium styling with an emphasis on detail.
Launched Targeted advertisingto enhance the effect of “hype”.
Concept — “premium in motion”. Dynamic videos with elements of architecture, restaurant and terrace amplified the intrigue, and after the opening — formed the image of a luxurious space.
Taste and emotions — inspiring gastronomy
Activities on site: tennis court, swimming pool — space for sports and recreation
In the promo, we combined the story of the owners who are passionate about tennis with the presentation of the hotel: the ball rolls through the space and opens up every corner of it - from the exquisite interiors to the restaurant and its own tennis court.
Concept — “intrigue through thought leaders”. We engaged local bloggers who hinted at a future opening, but did not reveal details.
Full sold out reservation of tables in the restaurant while still open.
The brand became the No. 1 topic in Uzhgorod even before the official launch.
In the first year, the account grew from zero to 7,000 followers.
Stable monthly indicators
47,458Coverage
9747Profile visits
347Followers
! 1193site transitions
! 150Saved Posts
147new chats with customers
The generated image of White Hills Hotel as a refined hotel with an emphasis on premium and sporty character.
The biggest challenge was to create intrigue without revealing the main. We shot details — fragments of interiors, evening light, atmosphere of space, leaving the main thing a secret. This approach made White Hills Hotel a brand, the opening of which the whole city was waiting for.
