Tools and concept
Concept — “Sherwood is a premium space of strength and relaxation”. Emphasis on the atmosphere of wellness and exclusivity.
The client came to us with a task launch a new brand from scratch. The goal is to create a strong image the first premium Spa & Sport Club in Transcarpathiato introduce the region to a new culture of recreation — culture of vapors, and at the same time emphasize the high level of service in the SPA and fitness complex.
Held Preparatory work from scratch: developed a logo and identity that emphasize the status and modernity of the club.
Launched Instagram pagein premium style.
Formed tono de voz: modern, confident, inspired.
Created content planwith a focus on the SPA area, gym, atmosphere of relaxation and culture of healthy recreation.
Realized photo and video shooting: emphasis on premium interiors, procedures and atmosphere of privacy.
Launched certificate campaign, which made it possible to test the demand even before the official start.
Used Targeted advertisingto attract customers.
Relaxation and recovery in Sherwood's premium SPA space
We convey the mood of the club — harmony, comfort and inspiration
Workout energy and a modern space for activity
Two premium spaces — Sherwood Spa & Sport Club and PIED-DE-POULE — have come together to create the perfect formula for comfortable living. In the video we showed a harmonious combination: PIED-DE-POULE is care and beauty, and Sherwood is recovery and training. This collaboration emphasizes that true quality of life is born where the best complements the best.
We bet on living examples of trust. The cooperation involved local opinion leaders, lifestyle bloggers, and also implemented a special project with the Premier League football club FC “Minay”. The players of the club visited Sherwood Spa & Sport Club for SPA treatments, which was a vivid proof: professionals choose quality and recovery here.
! 100SPA certificates sold before the official opening.
Sold out reservations before the start of the club.
200+new chats with customers every month.
Over the year, the account has grown from zero to 7,000Followers.
1997organic leads for the period of cooperation
Sherwood became the first premium Spa & Sport Club in Transcarpathia, which introduced the region to the culture of vaping and a new level of service in the field of wellness and fitness.
We built our brand from scratch: from identity and visual style to content and advertising campaigns. Special attention was paid creating excitement for the opening— even before launch, Sherwood became the top theme of the city, and the premium SPA format itself was completely new to the region.
