Tools and concept
Concept — “atmosphere of family moments”. Each photo conveys the sincere emotions of the guests, the beauty of the dishes and the harmony of the interior.
A client contacted us with an existing Instagram page. The main task was:
maintain a profile in a holistic, aesthetic visual style,
transmit through the content emotions of guests,
focus on cuisine, dishes, atmosphere of communicationand Aesthetic details of the interior.
Determined tono de voz: warm, cozy, friendly, with an emphasis on emotions and rest.
Formed Uniform visual styleAccount: photo balance with dishes, people and interior details.
Developed content planwith an emphasis on gastronomy and an atmosphere of communication at the table.
Have held regular photo and video shooting, where in the center there are people, dishes and aesthetics of the restaurant.
Used Targeted advertisingto attract new guests and increase coverage.
The rills convey the gastronomic mood: the cooking process, appetizing details and Folks specialties.
The footage immerses in the comfort of the restaurant — warm emotions of guests, evenings with friends and family moments
The rubric focuses on the culture of drinks: aromatic coffee, cocktails and a glass of wine for special meetings.
Formed single aesthetic visual stylein social networks.
Page became visual continuation of the atmosphere of the restaurant.
+1,000Followers
+ 629Initiated dialogues with customers
661,098content views
3829menu transitions
42334page visits
We worked to preserve the restaurant's authenticity: convey the emotions of guests, a lively atmosphere at the table, focus on dishes and interior details. Thanks to this, Instagram has become a reflection of what you feel when you enter Folks Trattoria: warm, tasty, cozy.
