Tools and concept
Concept — “aesthetics of rest”. Emphasis on modern interiors, atmospheric areas and visual harmony.
The client came to us with a task pack and launch a hotel Instagram page from scratch. The main goal is to emphasize the concept of a boutique hotel with a modern interior, a high level of comfort and service, as well as to show the restaurant on site as an important component of recreation.
Developed Account IDcombining modernity and aesthetics of a boutique format.
Formed tono de voz: warm, emotional, with an emphasis on comfort and relaxation with loved ones.
Created content planwith a balance between lifestyle content, interiors and gastronomic component of the restaurant.
Held photo and video shootingthat convey the atmosphere of a boutique hotel and the vivid emotions of the guests.
Launched Instagram pagewith an emphasis on aesthetics, quality and comfort.
Used Targeted advertisingfor the first stage of audience engagement.
We conveyed the gastronomic atmosphere of Laudon: exquisite dishes, serving and the emotions of the guests at the table.
The mood of a boutique hotel is cozy interiors, warm moments of relaxation and a sense of harmony.
In this section, we have revealed the comfort and modern design of rooms, where every detail is created for your holiday.
Concept — “trust through experience”. Collaboration with local lifestyle bloggers to create an image of Laudon Hotel as a space to relax
Fully packed page Instagram from scratch.
A holistic identity is formed with an emphasis on aesthetics and comfort.
Created content-bankfor regular maintenance.
Already at the start, the page received activity and the first applications thanks to Appropriately tailored advertising and interactive content.
84,553Covered Audience
8658Profile visits
Average monthly indicators:
10,569organic coverage
1082Profile visits
! 99Storing posts
We have been working with Laudon Hotel from the start: from the creation of the identity and the first content strategy to the launch of Instagram. In the process, emphasis was placed on atmosphere of a boutique holiday: beautiful interior, gastronomic experience in the restaurant, sincere emotions and rest in the circle of loved ones.
