The client asked to fully maintain an Instagram account @vilnyi .uzhhorod: increasing the awareness of the business class of the residential complex in Uzhgorod, demonstrating the advantages of the project and stimulating the interest of potential buyers.
Developed SMM Strategyreflecting architectural aesthetics and comfortable lifestyle.
Formed tono de voz: modern, confident, customer-oriented.
Created rubric and content planwith an emphasis on infrastructure, construction progress, lifestyle.
Organized photo and video shooting: focus on scale, panoramic windows, green area, fitness, spa, underground parking.
Realized visual identity— laconic, modern style that emphasizes the premium.
Launched Targeted advertisingto attract buyers in Kyiv and Transcarpathia.
“We show how the Vilnyi Group is growing step by step”
“Live conversations about the details of the project and the benefits of living in Vilnyi”
“We convey the atmosphere of comfort and status inside the complex”
They used the concept “A look to the future”. Generations helped show visualizations of what the apartments and yard would look like after construction was completed, even before the actual implementation.
+30%growth of followersfor the first months
+133,661organic coverage
+100%Increase in average engagement per post
+ 6060Site transitions
60thDirect applications every month, including apartment booking
The image of a complex and comfortable business class housing among the local audience has been formed
We worked in close cooperation with Vilnyi Group: we coordinated visual concepts, prepared shooting on the site, promptly responded to construction progress — this allowed us to create relevant, lively and stylish content.
