The client asked for the full maintenance of the Instagram account: the task was to emphasize the uniqueness of the Residents Avenue residential complex as premium format “city in city”, show the scale of the project, the use of rare materials: travertine, premium facades, exquisite architecture and generate demand among investors.
Developed SMM Strategywhich conveys the concept of “city within the city”.
Formed tono de voz: aesthetic, refined, confident.
Created rubric and content planwith an emphasis on architectural details, uniqueness of materials, lifestyle atmosphere.
Organized photo and video shootingthat emphasize scale and premium.
Realized visual identity of the account— designed in the style of a premium European complex.
Launched Targeted advertisingto increase the recognition of the complex.
Concept — “city within the city”: showing Residents Avenue as a self-sufficient space with its own infrastructure — shopping alley, own cinema, restaurants, school, patio areas, sports and playgrounds. Emphasis on unique materials: travertine, premium facades, refined architecture and unique two-level penthouses with private terraces.
We reveal a unique concept: all infrastructure on the territory of the quarter
We show the progress of construction — from foundation to modern architecture
We convey the atmosphere of Residents Avenue — comfort and lifestyle without compromise
Concept — “visualizing the future of Residents Avenue”. Generations show what infrastructure, neighborhoods, commerce, and recreation areas will look like once completed. This creates a sense of confidence in the project.
+653 organic growth of followers
171,949organic coverage
2,958average engagement per post
11,309site transitions
Forming Residents Avenue as premium real estate brand in Uzhgorod
In collaboration, we focused on the details: the choice of locations for filming, the transfer of the textures of the travertine, the emphasis on the scale of the facades. The whole process is built in the format of a “live dialogue” with the client, which allowed to quickly create premium content and maintain a unified concept of “city within a city”.
