Identity Development

Ціль

for the European Scout Association
branding
logo
identity
corporate style
social networks
web development
content
Ціль

Ціль

The European Scout Association turned to us with a task Create a brand from scratch. The task was to create a modern, recognizable image of the organization, which brings together professional football scouts and has the support of UEFA. It was important to combine sporting character and international scalein unitary identity.

Рішення

Ціль

We have developed a full range of branding and digital solutions:

Created logosymbolizing the unity, development and dynamics of football.

Developed identity and corporate identity: colors, fonts, patterns, graphic elements.

Launched site, which has become a central platform for presenting the European Association of Scout and communicating with partners.

Created design for social networksin a single style.

Developed branded materials for conferences and events: badges, banners, presentation templates.

Formed Brand positioning in social networksand developed a content strategy.

Prepared content: graphics, photos and videos for digital communications.

неймінг

логотип

They created a sign that combines European identity and football dynamics.
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Фірмові шрифти

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Фірмові кольори

Developed a palette that emphasizes the sporting spirit and international prestige of the association.
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Айдентика

We created a visual system that covers all channels — from digital to offline events.
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Мерч

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Графічні елементи

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паттерн

Visual code that scales to any media
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Презентація проєкту

A presentation that combines strategy and design into a holistic image. We developed materials and were present at the presentation of the opening of the association.
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social media design

Launched accounts in the same style, formed tone of voice and content rubric.
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Зовнішня реклама

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виготовлення продукції

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Термін співпраці

2022-2024
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Результати

Created full EAS sports brand from scratch.

Provided single identity for digital and offline environments.

Increased the awareness of the organization among European football structures.

Formed professional image of the associationwhich operates with the support of UEFA.

Команда проєкту

Brand designer
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Graphic Designer
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Art Director
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Web-designer
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Content Producer
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SMM Manager
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